Nike china tweet quiz pro#

“Chinese consumers are very unique,” Sarah Xu, an APAC research specialist at analysis firm Gartner, said, adding “they are fiercely patriotic and fiercely protective of their country.” Younger Chinese shoppers are increasingly gravitating toward local brands, according to experts, because they view domestic companies as more aligned with their principles. It has also used the country as a testing ground for retail innovations like its Nike Rise store, an app and data-infused concept in Ghangzou.īut, a lot has changed in recent years. Nike’s hybrid retail presence now spans 7,000 owned stores and online distribution through major e-tailers like Alibaba-owned Tmall.

Nike china tweet quiz pro#

It began producing sneakers there in the early ’80s and by the mid-’90s it was sponsoring China’s new pro basketball league. Nike was an early overseas entrant into China. The country is poised to become the world’s biggest apparel market, overtaking the U.S., by 2023, according to research firm Global Data. Despite its urgent supply chain issues, Nike can hardly afford to ignore China. You can't be of China and for China and serve America.Taken together, the cultural and competitive dynamic in China puts more pressure on international companies to take a more localized and adaptive response, according to experts. America is (or has been) a democratic republic pursuing freedom and fairness. He added: 'China is a communist-run, authoritarian, racist country. It has chosen its master, and it is not us,' conservative sports commentator and BlazeTV host Jason Whitlock wrote over the weekend. And it's real.'Ĭritics of the sportswear company are sure to perceive the move as another example of its bending the knee to communist China in shameless pursuit of more profit. Consumers feel a strong, deep connection to the Nike, Jordan, and Converse brands in China. 'And the biggest asset we have in China is the consumer equity.

'We are the largest sport brand there, and we are a brand of China and for China,' he reportedly added. We've been in China for over 40 years,' Donahue said. Yet despite the dip in Chinese business, Donahue asserted that the company would double down on its outsized efforts there. The Chinese Communist Party has characterized Western companies' decisions to avoid using cotton sourced from the region as an effort to hamper the country's economy.

In the statement, the sportswear giant said it was 'concerned about reports of forced labor in, and connected to, the Xinjiang Uyghur Autonomous Region (XUAR)' and maintained it 'does not source products from the XUAR and contract suppliers that they are not using textiles or spun yarn from the region.' The dip appears to be the result of a consumer boycott in the country over a recent statement it made raising concerns about forced labor practices in Xinjiang. Despite making significant gains across the board, Nike's earnings in China fell short of Wall Street analyst estimates. The comments reportedly came as part of a discussion on the company's fourth-quarter earnings. 'Nike is a brand that is of China and for China,' insisted Nike CEO John Donahue during an earnings call last week, according to BBC News. Nike's chief executive officer recently made a strong defense of its business prospects in China, issuing comments that are sure to spark controversy regarding where the sports apparel company's loyalties lie.